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And few simple solutions to tackle them! Daily news digests and monthly analysis reports have become a must-needed media monitoring products for PR and communications professionals. However, monitoring the entire media in search of your brand and keyword mentions is not going to be an easy task. Not only have the news sources where your […]

Keep your C-suite executives informed of all featured news in your Industry. As a PR executive you know that you cannot always control what has been said in media, but you can anytime monitor and manage the awareness and approach on these news impressions. Despite of your hard work to earn your brand media placements, […]

Get rid of the system that doesn’t propose any clear-cut contribution to your PR plan. AMEC Measurement Month for 2019 has just passed, and PR folks are still exploring options to bring transparency in measurement metrics and their methodology. Metrics play a significant role in PR measurement, and when derived with a valid methodology offer […]

A surprising revolution in the media monitoring industry, which drives PR strategy! Media monitoring has been a standard practice followed by many companies over decades. Even in this 2019, they are needed than ever before — thanks to the rapid shifts in the media landscape. With the evolution of technology and communication, many companies are […]

And why you need it! Media monitoring is an intelligent way to understand the impact your brand is creating in the market. It helps you to identify, analyze and curate media items that help understand your brand performance. With the comprehensive media monitoring process, you can build a formidable brand identity, strategize media campaigns, and […]